Juiced!, a newly established mobile juice bar in Milwaukee, sought a comprehensive branding solution to develop a strong presence in the business-to-business (B2B) and business-to-consumer (B2C) markets. The client approached us with an existing logo and a desire for a vibrant, energetic brand identity that resonated with their target audience.

As a new entrant into the Milwaukee market, Juiced! faced the challenge of differentiating itself from established competitors. Additionally, the client required a versatile brand identity that effectively communicated their value proposition to both corporate clients and individual consumers.

To address these challenges, our team conducted in-depth research into Juiced!’s competitive landscape, target audience, and distribution channels. This analysis informed the development of a cohesive brand strategy that spanned multiple touchpoints.

Brand Identity Development: We expanded upon Juiced!’s existing logo to create a dynamic and energetic brand identity that captured the essence of the business.

B2B Collateral: To target corporate clients, we designed professional business cards and compelling sell sheets that highlighted the benefits of partnering with Juiced! for employee wellness programs and corporate events.

B2C Experience: We crafted visually appealing menus that showcased Juiced!’s product offerings and created a user-friendly website to engage consumers and drive sales.

As Juiced!’s B2B business grew, we collaborated with the client to refresh their product labels. This redesign incorporated local elements to strengthen the brand’s connection to the Milwaukee community while emphasizing the unique qualities of their products.

Through a combination of strategic branding, design, and marketing materials, we helped Juiced! establish a strong brand identity and successfully penetrate both the B2B and B2C markets. The client reported increased brand awareness, customer engagement, and sales as a result of our efforts.

By providing a comprehensive branding solution, we enabled Juiced! to position itself as a vibrant and innovative player in the Milwaukee market.