Fresh-Lock, a leading provider of innovative packaging closures, sought a solution to streamline sales operations and improve sales team efficiency. The primary challenge was the need for quick access to product information in various sales environments.

To address Fresh-Lock’s needs, we developed a mobile application designed to provide sales representatives with real-time access to product data, sales materials, and customer information. The app was optimized for use in client-facing meetings, internal sales meetings, and trade show environments.

Recognizing the importance of intuitive app navigation, we proposed and implemented a visually engaging quick reference user guide. This guide utilized interactive hotspots to highlight key app features, ensuring rapid adoption and maximizing user productivity.

The mobile app and accompanying user guide significantly enhanced sales efficiency for the Fresh-Lock team. By providing immediate access to product information, the app empowered sales representatives with detailed product information that was easily shared with the customer. The interactive user guide further accelerated the learning curve, ensuring that the sales team could quickly leverage the app’s full capabilities.

By combining a user-centric app design with an innovative user guide, we delivered a solution that directly addressed Fresh-Lock’s business objectives and contributed to overall sales growth.

App Design

Instructional Booklet