Epic, a leading healthcare company, sought a creative and engaging promotional strategy to introduce its dental program to the Wisconsin market. The primary goal was to capture the attention of Human Resources (HR) departments and generate interest in the new program.

Given Epic's established brand identity, the challenge was to develop a promotional campaign that was both on-brand and captivating enough to stand out in a competitive market. Additionally, the campaign needed to effectively convey the value proposition of Epic’s dental program to HR professionals.

To address these challenges, we developed a unique promotional concept centered around Wisconsin’s beloved pastime: barbecue. The “Missing Ingredient” goodie box was created to serve as a tangible and memorable sales tool. The box included branded spices, a spatula, a table tent, and a comprehensive sell sheet highlighting the benefits of Epic’s dental program. By aligning the campaign with a local tradition, we aimed to create a strong connection with the target audience and make the Epic brand more relatable.

The "Missing Ingredient" goodie box proved to be a highly effective promotional tool. By combining a fun and engaging theme with informative content, the campaign successfully captured the attention of HR professionals and generated significant interest in Epic’s dental program. The box served as a conversation starter, allowing sales representatives to effectively communicate the program’s value proposition and build relationships with potential clients.

By blending creativity and strategic thinking, we delivered a promotional campaign that exceeded client expectations and contributed to the successful launch of Epic’s dental program in Wisconsin.

Table Tent

Label Design

Sell Sheet