BRAND IDENTITY

Your brand is more than a logo — it’s a whole vibe. I design bold, attention-grabbing identities with color palettes, and typography that speaks volumes to visuals that turn heads. Whether it’s a fresh launch or a much-needed glow-up, I’ll help your brand stand out and stick (in the fun way).

A Milwaukee-based juice bar needed a cohesive brand and marketing strategy to stand out. With a DIY logo and limited budget, they lacked consistency and struggled to attract partnerships.

We conducted market research, refined their brand voice, and designed business cards, sell sheets, and menus that resonated with both businesses and juice lovers. A sleek, dual-purpose website streamlined orders and boosted engagement, while a label refresh highlighted juice benefits, strengthening brand recognition. As a result, they secured more wholesale partnerships, saw improved website retention and online orders, and expanded their retail presence.

This project shows how smart, strategic design can make a big impact—even on a budget.

Client
Juiced!

Creative
Pricing guide
Packaging
Poster design
Business card
Website

Tools
Photoshop
Figma

Audio Visual Entertainment

  • BRAND STRATEGY: Style Guide, Illustrator

  • CORPORATE COLLATERAL: Sell sheet, Business cards, Envelope, InDesign, Illustrator

  • MAGAZINE ADS: InDesign, Photoshop

  • WEBSITE DESIGN: Figma, Photoshop, Ilustrator

Beef University

Beef University was cooked up to give JBS a bold platform for industry insights and fresh ideas. Each year, the brand gets a full refresh to match the conference vibe. This time, inspired by Horsetooth Mountain, I designed a look that captured the local landscape and guided attendees through the event—from banners to booklets to keynote slides.

Client
JBS Foods

Creative
PowerPoint
Illustrator

Previous

SOCIAL MEDIA
Next

INTEGRATED MARKETING